SEO and AI content for UK law firms
More clients from search.
Someone in your town is looking for a solicitor right now, and they are as likely to ask an AI assistant as they are to open Google. We find where your firm is losing that search to another firm, and we run the content work that closes the gap.
Worth doing once, before you talk to anyone
Open ChatGPT and ask it which solicitors it would recommend in your town for the work you do.
Then ask it why. You will get a short list of firms and the pages it read to build that list. If your firm is on it, good. If it is not, that is the thing we work on, and you found it out yourself rather than being told it by someone selling you something.
Built and run in production for
They compare three firms. You are either one of them or you are not.
Someone looking for a solicitor does not read the tenth result. They look at the two or three firms that search puts in front of them, and they call one. If your practice pages are thin, or nobody has touched them in four years, a different firm gets the call. Not the better firm. The one that was easier to find.
This is not an argument about AI changing everything. It is a specific gap you can check: terms that bring instructions and do not bring you, practice pages too short to compete with the firm that outranks you for them, and AI assistants that recommend somebody else when asked. We start by showing you where you actually stand, in writing.
Why a firm can let us near its website
Nothing publishes without your sign-off
Every page is drafted, checked by a second agent, then approved by someone at your firm before it is public. There is no automatic publishing mode and we will not build one.
You own all of it
Your domain, your content, your analytics. If you stop working with us you keep everything that was made, and nothing is held back to make leaving difficult.
You talk to the people doing the work
There is no account manager in between. You deal directly with the two of us, and we are the ones who built and run the pipeline.
Three of these are already running
A London clinic, a medical company and a men's health brand. None of them is a law firm, and we are not going to pretend otherwise. What they show is that the pipeline runs in production, every day, for businesses where one client is worth thousands. The numbers they reported, and what we did for each of them, are on the results page.
What it costs
Figures are in US dollars, which is how our existing work is priced. Not ready for any of this? Start with the free Visibility Check. It takes fifteen minutes and costs nothing.
Search Visibility Audit
$300–500 credited toward a build
Where your firm ranks for the terms that bring instructions, which practice pages are too thin to compete against a named rival firm, how quickly the site loads, and what AI assistants say when someone asks them to recommend a solicitor. A written report and a 30-minute call.
Book the Audit →AI Content Engine
$2,500–4,000 setup + $1,000/mo
The pipeline we already run in production, tuned to your practice areas: the questions clients actually type, on-page and content work across your practice pages, a second agent that reviews every draft, a matching image, attribution to the solicitor who owns that area, and your approval before anything is published.
Site Speed + Infrastructure
$800–1,500 value-add, offered after trust is built
A quicker site, which helps rankings, and smaller hosting and email bills. We offer this once we are already working together and never as the opening move, because a firm that has not seen our work has no reason to hand over its infrastructure.
Full Engagement
$3,500–6,000 setup + $1,000/mo
The content engine with the infrastructure work folded in, for firms that would rather hand over the whole thing at once than run it in two stages.
Start with the free check.
Fifteen minutes on where your firm stands for one term against one competing firm. No obligation and no charge. If there is nothing worth fixing, we will tell you that and you will have lost a quarter of an hour.
Book a free Visibility Check